CallJames in-flight catering


“CallJames” is an interactive In-flight catering concept which connects virtual reality with the real world.
The inflight tableware's design is inspired by the classical cloche (dome shaped covers).

When the tray is served on board every meal is covered by a cloche. In this way the meal is kept fresh and warm. Now the passenger is able to call “James”, the virtual butler In the menu of the airplanes entertainment system. According to the chronological order of the courses “James” asks the passenger to uncover the meal. Each course is then presented to the guest such as a butler would do in an exclusive restaurant.

In addition a moment of surprise is created for the passenger, because he does not discover what he will be eating until he/she lifts the cloche.


“Good entertainment is the easiest way to shorten travel times“